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How to overcome challenges in video streaming without plug-ins.
Today’s video streaming looks likely to becoming more standardised in an HTML5 environment, without any plug-ins and MPEG-DASH as the main streaming format. However, HLS is still the default format for Apple devices and there are quite a few other challenges to overcome to ensure an immersive playback experience across all popular devices. This presentation covers the main challenges media companies are still facing, the impact it has on the business, and the solution. For those who still need to migrate to a fully HTML5-based solution without plug-ins, this presentation will provide some tips on things to take into consideration.
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Flexible monetization as a critical element in your OTT strategy.
Increasingly, OTT services support different types of content, diverse audiences with varied viewing preferences, geographic and content licensing restrictions. But primary for service providers and content publishers is the maximization of revenue. Unfortunately there is no silver bullet of video monetization models. Join this session to learn the key to monetization in today’s OTT world – flexibility!
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From the camera to the consumer - understanding how we can secure content in the world of OTT.
Key topics: The role of anti-piracy measures and content security best practice.

This year, global IP traffic is expected to pass a zettabyte per month with IP-based video making up at least 70% of this total. Whilst the delivery of video moves increasingly to the Internet, content piracy is still a major problem with a detrimental impact on artists, studios and, ultimately, consumers through offset costs. In this CM|IP Panel, we bring together experts from the spheres of content security to look at the current state of the market and examine the emerging trends that content owners and operators need to consider. We also look at the legal and technological avenues that can protect IP and examine the role that the wider industry can play in making content available for monetisation.

Participants:
Frédéric Torasso, Product Manager ‘TV Everywhere’, Globecast
Albert-Jan Tebbe, Director Enterprise Sales EMEA, Bitmovin
Mathew Gilliat-Smith, CEO, Fortium Technologies
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The hybrid TV opportunity for broadcasters.
As the OTT market continues to grow, and the range of hybrid TV services that blur the lines between linear and on-demand gain more connected viewers, cost-effective opportunities to reach new audiences with IP delivery are emerging. Leading platforms like YouView, Freeview and Freesat are on the rise and expanding to more devices. In this case study-led presentation, Sam Orton-Jay will describe these new possibilities and also share OTT delivery best practices, including how VoD-to-live virtual playout functionality can enhance streaming quality and introduce better monetisation options for broadcasters and content providers.
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Grow your audience by launching a TV application.
In this session, Martijn van Horsen will discuss how to build and deploy a robust and profitable OTT service. He will provide real world tips on how to maximise customer adoption, such as a multi-device approach. He will also discuss what pitfalls to avoid and opportunities to make your OTT service better and more profitable. This session will be valuable for business and technical stakeholders as well as content managers that are looking for a long-term OTT strategy that can support multiple use cases and business models.
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Content leaks cause both financial and reputational damage for the industry - how do you stop them?
Mathew Gilliat-Smith explains how encrypting your files at-rest during the post-production stage means content, be it data, video, or audio, is only accessible to authorised parties. As most leaks are in many cases unintentional, you are protecting your own colleagues by encrypting the files, as well as protecting the project being worked on from a financial perspective.
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How to optimise your CDN's bill.
Even though the CDN price per GB is decreasing regularly, the CDN bill for media delivery is growing every year. That's because the audience is also growing. And the media consumption duration gets longer. And the demand for media quality shifts from low, to SD, to HD. In order to cope with this pressure on budgets, some options for optimising the media CDN bill draw more attention these days. Among them, peer-assisted content redistribution technology is now mature, thanks to HTML5/WebRTC. Globecast is now launching its Optim'Net solution to the market, proving that peer-assisted media delivery is ready for prime time.
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How do we build a compelling user experience?
Key topics: Content discovery, recommendation, hyper-personalisation, and UX/EPG design.

With the rise in demand for VoD and the Internet breaking down distribution boundaries, there has never been more content available across both pay and free-to-air TV. With new cultural trends such as binge viewing sitting alongside more diverse forms of interactive entertainment, TV operators are looking at ways to make services more engaging. In this CM|IP Panel, we bring together experts to examine content discovery, recommendation, and personalisation trends. We ask challenging questions around the readiness of key technologies and standards and try to provide insights into where the user experience is heading and how operators can succeed in building compelling platforms and engaged viewers.

Participants:
David Peek, Director of Solution Engineering, Massive.
Martijn van Horssen, CEO, 24i.
Mihai Crasneanu, CEO, Grey Juice Lab.
Rattanak BIV, QA Director, Witbe.
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OTT: Breaking traditional paradigms, while bringing new opportunities.
High quality video used to be under control, over managed networks. Today, OTT allows these boundaries to be broken by distributing video through unmanaged networks, with multi CDN, on or off net, with local caching and even peer to peer distribution for ‘hybrid’ or innovative technologies. And as such ‘is it working for my customers?’ is not a simple or trivial question anymore. When it is so easy to switch from one provider to another, it becomes critical to stop being blind.
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Netflix: An OTT TV operator’s best frenemy.
For years, we as an industry have talked about the best ways to compete with Netflix and strategies to stand out against Amazon. Forget it. The big 16.00 - 16.30 Pay-TV providers neglect ‘customer experience’ at their peril. Recent global research commissioned by Paywizard demonstrates that pay-TV

global players have made their mark and they’re here to stay. But, that doesn’t mean that operators should give up on their own plans for OTT TV. On the contrary, they should give their subscribers an engaging service that complements, rather than competes with Netflix.
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Vimond
Digital photographers first saw the advantage of cloud-based editing - once uploaded, pictures could be manipulated anywhere you have a browser. Now companies from Google to GoPro are encouraging end users to edit their video files in the cloud too. The advantages also apply to broadcasters. This talk will focus particularly on browser-based editing of transcoded video.
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Dynamic ad insertion for live simulcast.
Dynamic ad insertion technology has played a major part in the evolution of live television. Today almost every UK broadcaster offers its live channels online, and they have all adopted DAI, in stark contrast to a couple of years ago when many were predicting the format’s demise. Tim will outline the business case that makes DAI such a compelling proposition, and look at what the most cutting edge broadcasters are currently doing in addressable advertising. We’ll also take a unique look at the long-term impact of DAI, drawing on case studies with the first adopters of the technology around the globe.
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Unlocking video for 8 billion mobile subscribers.
Following the launch of mobile-only streaming service FastFilmz in India, Fabio Murra, SVP Marketing at V-Nova, will discuss how - despite bandwidth constraints in emerging markets - 2G networks can offer affordable, high-quality mobile video experiences. FastFilmz’ success resides in providing access to video through V-Nova PERSEUS encoding technology - by shifting the bitrate curve to enable HD at SD bitrates, and SD at sub-audio rates. Murra will discuss how, through reducing costs and data rates, operators can tap into developing markets to unlock massive latent demand. Even in developed markets such as the UK, where video accounts for over half of mobile traffic, consumers still face latency and speed issues. As such, without the right compression solution, delivering OTT video to mobile devices remains a challenge.
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How do we monetise the connected subscriber?
Key topics: Subscriber management, ad-tech, ad-insertion, and other monetisation techniques.

With MSOs typically spending up to a whole year of APRU to win new customers and SVOD providers engaged in costly advertising campaigns, the importance of customer monetisation is the difference between success and failure for a whole swathe of the TV industry. In this CM|IP Panel, we bring together experts from the fields of ad-tech, subscriber management, and TV technology and examine subscriber monetisation options in depth. The session also looks at best practice for winning, retaining and growing loyal subscribers while increasing profitability, and touches upon key ad-insertion technologies, programmatic advertising, and new innovations like exchanges and geo-location.

Participants:
Tim Sewell, CEO, Yospace.
Dan Finch, Commercial Director, Simplestream.
Mathias Eckert, Vice President Europe, Middle East and Africa, Imagine Communications.
Bhavesh Vaghela, Chief Marketing Officer, Paywizard.
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OTT is now better than broadcast…as long as you do it right.
The beauty of a good OTT solution is that it is now better than traditional TV. Not only is the video quality better - with 4K live streaming you can get four times the quality of HD streamed to any type of connected device - but the viewer experience is way beyond what can be achieved with a traditional TV service. It’s possible now to deliver highly customised, personalised and interactive experiences. However, OTT by nature is not a ‘one-size-fits-all’ venture and not everyone is getting it right. So, what exactly does it take to create this ‘better than TV’ experience?
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Why a dedicated TV delivery network is vital to deliver OTT to large audiences.
General purpose CDNs are often ill-equipped to deliver high-quality OTT services like live-to-VOD, cloud DVR, and catch-up TV to multiple devices. This presentation will show how broadcasters, content owners, and OTT operators can benefit from the flexibility of using their own ‘TV CDN’ to deliver amazing live and VOD OTT to consumers without buffering or delays, and how such a CDN can give publishers unique insights into consumer behaviour.
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How to compete with Netflix & Co - an insight into technology-enhanced monetization
The power of the big players in VOD and linear services is growing day by day – so how can you compete with Netflix and Amazon etc? The answer is: Don’t! This session will provide insights into how to monetise your VOD and linear services and work around the big players.
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TV well beyond 2020.
Alongside the evolution of devices and technology, content itself is changing to suit current times. Audiences are interested in details beyond the stories and pure entertainment. In this session, Aley presents current trends in content, devices, apps, OTT, and technology fragmentation, which make it challenging to prepare for TV in 2018 and beyond.
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TV innovation and future trends: a 2020 vision.
Key topics: A look at the latest technologies and trends across the connected TV industry.

Media and entertainment as a broad category is experiencing a renaissance of innovation fuelled, in part, by the Internet and an opening up of markets. This CM|IP Panel looks at innovation in all its forms across the broadcast and pay-TV industry including inspiring business models, technologies, individuals, and market strategies. The audience will take away some lessons as to where the industry is heading and how we can innovate within our respective spheres. The panel of experts from across the industry will also offer some predictions, highlighting issues that operators will need to prepare for in what is a most exciting era.

Participants:
Fabio Murra, SVP Marketing, V-Nova Ltd.
Peter Bellamy, Senior Vice President, NeuLion.
Ajey Anand, CEO, Norigin Media.
James Kirby, Director of Solutions Architecture, Edgeware.
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Comcast
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Pay-TV providers neglect ‘customer experience’ at their peril.
Recent global research commissioned by Paywizard demonstrates that pay-TV operators can no longer rely purely on the strength of their content offering to maintain subscriber loyalty, with 24% of consumers surveyed having cancelled a pay-TV subscription in the last 12 months due to poor customer experience. Bhavesh will present the illuminating findings of the global report and discuss how, by successfully addressing key decision moments in the customer journey, pay-TV operators can engender subscriber loyalty and build long-term relationships.
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Four practical steps for content providers to optimise video delivery.
By using the possibilities offered by OTT technologies, content providers can now address their viewers directly, over the top, with multiscreen services. However, while broadcasters usually pay fees for CDN services, they have no control over the delivery of their video content and can’t guarantee the quality of experience to their subscribers. During this presentation, broadcasters will be introduced to the four steps that they need to take to deploy an optimised and cost effective video delivery service.